Turnkey Solutions Turn Network Marketing Failure into Success
During the years that I have been involved in network marketing, I’ve seen many people come into the business with the greatest desires, motivations and aspirations. However, the vast majority of these network marketers failed to achieve their dreams and in many cases made only modest incomes or spent more in trying to create the business than they made. A great asset for most network marketers would be turnkey solutions that are easy to use and that generate sales for them.
There are many factors that can cause a motivated network marketer to fall short of their goals and maybe even become so frustrated with the business that they drop out and go back to a regular “job”. A good turnkey Internet business can be a great asset for them.
There are three key factors that could lead to failure. They are: 1) Lack of Prospects 2) Failure to follow through with prospects and 3) Inadequate sales ability. Each of these can be overcome by quality turnkey solutions.
A networker’s perceived lack of prospects has many sources. Some networkers worry about selling to their friends, neighbors, relatives or associates. Others find it difficult to approach total strangers when trying to apply the industry suggestion to “make contact with anyone within three feet of you”.
Then there’s the Internet marketing approach. Purchasing ads on search engines is often recommended. But most network marketers lack the finances or the ability to learn the system.
Clearly, most network marketers would appreciate turnkey solutions that generate prospects for them.
Once a network marketer has some prospects they need to keep in touch with them in order to build interest in the offering. Research shows that there is very little follow up with prospects. In fact, research indicates only about 7% of prospects are actually telephoned after providing contact information on a website. .
One follow-up approach often advocated is to use autoresponders and send email messages automatically. Research indicates that when primarily relying on autoresponders only 2% to 5% of prospects convert to sales. That is far lower than the 10% level that can be achieved with personal follow-ups.
Clearly, what would be helpful would be turnkey solutions that provide personal follow-up of prospects.
Finally, there is the issue of sales ability or training. Most people who become network marketers have not worked in sales. And, they are almost never properly trained in sales methods.
What is needed is a turnkey business that has professionally trained sales people close the sales for the struggling network marketer.
Given the foregoing, there shouldn’t be any surprise in the fact that 95% of network marketers fail. But that statistic can be changed by a quality turnkey Internet business.
What is really needed and has finally been developed are turnkey solutions that allow network marketers to make good money and be successful without being involved in marketing or selling to prospects. Such a turnkey business does the advertising to attract prospects to turnkey websites that provide information about the opportunity and gather contact information from prospects. A quality turnkey Internet business also has professionally trained salespeople follow up and close sales with prospects.
Therefore, turnkey solutions, which have only recently become available, are allowing network marketers to make money even though they may be lacking certain skills. In fact, with some systems, the network marketer can remain completely passive and uninvolved while generating income and building their primary MLM business.
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